Acer Chairman Predicts PC Prices Will Peak by 2027
The road to a perfectly priced personal computer is proving to be a marathon, not a sprint. While the current economic climate suggests a slowdown in component shortages, the ultimate valuation of PC hardware is set to follow a fascinating, multi-year trajectory, according to industry insiders.
Acer chairman Jason Chen has taken a deep dive into the market forecasts, offering a clear timeline for how average selling prices might evolve over the next few years. His outlook suggests that the peak in PC pricing is still on the horizon, pushing the target to mid-2027 before a natural easing occurs in the latter half of the year.
The current environment has seen some stabilization in the supply chain. While memory availability has largely steadied, and CPU supply has improved—outside of certain lower-end models—component pricing remains sticky. This is largely because the costs associated with semiconductor production and overall component sourcing are still elevated.
Despite the stabilization in core memory supplies, the immediate future still involves price pressure. Chen projects that pricing will continue to creep upward through the final quarter of 2026, with average price increases expected to range between 5 and 20% depending entirely on the specific configuration of the machine being built.
This gradual climb is tied directly to the pace at which manufacturing and retail channels can absorb changes in supply. Even as new semiconductor capacity comes online and memory shortages become less acute in the long term, these price shifts typically take several months to fully filter through the complex supply chain.
Ultimately, Chen’s view is that the system will find equilibrium, with prices reaching their peak around mid-2027. This peak represents the confluence of evolving supply capabilities and market maturity, setting the stage for a gradual decline in pricing as the market finds its footing.
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