Mass Effect fundraiser hits target in 20 minutes
The fight to keep the beloved Mass Effect franchise alive is far from over, and the community mobilizing to protect it is proving to be an unstoppable force. Following a massive digital billboard activation in Times Square, the organizers of We Are Mass Effect successfully launched a crowdfunding campaign designed to fund further real-world advertising efforts, and they absolutely blew past their goal in under twenty minutes.
This rapid success surprised the team, prompting them to immediately hit pause on donations as they shifted focus to planning their next major move. The goal of the fundraiser was ambitious: to purchase additional billboards strategically placed near Electronic Arts‘ headquarters and at the highly anticipated Game Awards.
The campaign quickly demonstrated the power of collective action. From just 89 donations, the organizers raised $5,715, easily clearing their initial $5,200 target. More importantly, the funds raised were earmarked not just for physical protests, but to directly support the developers laid off during BioWare’s recent closure, being channeled into the UVW-CWA Game Worker Hardship Fund.
As the team paused fundraising, they focused on transparency and security. They stressed the need to proceed one step at a time, recognizing the growing threat of fraudulent accounts and copycat links attempting to siphon fan money. To maintain momentum and keep the visibility high, the movement established a dedicated hub at SaveMassEffect.com.
Beyond fundraising, the organizers ignited a social media firestorm. They issued a rallying cry to the wider creative community, urging YouTubers, podcasters, artists, and journalists to amplify the message by utilizing the #SaveMassEffect hashtag. This call to action is designed to flood Electronic Arts social posts, creating a wave of visibility similar to the intense reactions seen during the PlayStation physical disc debacle.
With the petition still climbing and vital funding locked in for their next series of real-world stunts, the movement is clearly committed to holding the line for Mass Effect and the developers behind the BioWare studio. They promise that there are plenty more exciting things in the works as they continue to fight for their favorite universe.
Join the conversation on Reddit at r/WindowsCentral to share insights and discuss the latest developments in this epic fight.
Buy on Amazon
Credit
