#Game marketing

Yoshida stops devs from calling Clair Obscur a turn-based RPG

In the world of video game marketing, sometimes the most effective strategy isn’t about chasing a trend—it’s about challenging the

Stellar Blade boss on AI slop: ‘Not creating Evie from scratch’

When developer ShiftUp unveiled the music video for their upcoming title, Stellar Blade: Blood Rain, the internet was immediately divided.