I confess that even after years spent writing about video games for a living, I still pause to remember which CD Projekt is which. It’s a situation where corporate restructuring meets deeply ingrained fan identity, and it creates some wonderfully confusing internal gymnastics.
For many of us who follow the journey, the distinction between the parent company and the actual game-dev entity used to be clear, helped by simple rhymes. But now, as CD Projekt rebrands itself as CD Projekt Red, that mnemonic has officially become obsolete.
The rationale behind the change is purely corporate: the management board stated that adopting the new name will ensure full brand consistency and facilitate easier identification of the company with its products on the global market. It’s a logical move from a business perspective, aiming to streamline their identity globally.
However, for those of us embedded in the community, this transition introduces a new layer of complexity. How are we supposed to keep track when the corporate decisions and the creative output sit under one umbrella? The simple reality is that the line between high-level corporate machinations and the nitty-gritty details of game development has become blurrier than ever before.
It forces us to adjust our perspective. While the formal structure shifts, the actual work remains focused on creating incredible worlds. For many observers, the focus naturally defaults to the game development arm—the teams designing Geralt’s adventures or crafting new narratives—rather than getting lost in the finer points of corporate maneuvering.
Perhaps we need a fresh set of guidelines to navigate this shift. If broader corporate decisions are being made, that is the corporate arm that used to be CD Projekt. But if someone is designing Geralt’s new beard, that is the game-dev arm. Fiddle de dee. It’s a simple distinction for separating the business strategy from the creative execution.
Ultimately, while the names evolve, the core excitement remains in the games themselves. The focus should stay firmly on the artistry and innovation pouring out of the studios, regardless of where the corporate headquarters ultimately resides.
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Credit: PC Gamer
